Unleashing some really important facts about men’s facial skin. Blowing little-known---but hugely important facts---wide open on Story + Rain Talks with Freddie Sheridan, CEO + Founder of The Y Code skincare for men, who is also a global retail expert. When you started the journey into skincare you were---and are--aiming to redesign mens skincare from the ground up, because you recognized that many men’s skincare lines were ultimately women’s products disguised in masculine packaging. How so? How are you also changing the way that men look at pigment for the face, in that your eye cream is tinted? It’s no secret that people have become more savvy about what they put on their skin, and brands have wisened up too. The why of Y Code's ingredients: algae, green coffee, wild ginger, wild yellow gentian root, and sea salt. Well Kept eye cream was released by The Y Code in January 2025. The consumer. What has feedback been like? Has anything surprised you or delighted you, in particular? Product roll-out and things get exciting for The Y Code in the fall. Can you talk a little bit about what’s next for the brand? Knowing all that you know about men’s skin, what would you encourage men to focus on in terms of facial care routine?